I am Praneeth Keshav, a UX Designer and Researcher with a passion for creating intuitive and impactful digital experiences.
With expertise in user research, persona development, wireframing, prototyping, and data-driven design strategies, I specialize in crafting solutions that align user needs with business goals.
My approach combines a deep understanding of human behavior with cutting-edge design techniques to deliver seamless, user-centric experiences. I thrive on collaborating with cross-functional teams, translating research insights into actionable design strategies, and ensuring that every product not only looks great but also functions flawlessly.
I am dedicated to driving innovation, improving usability, and fostering meaningful connections between users and technology.
I am a dedicated UX/UI Designer with a comprehensive understanding of user experience principles, user research methodologies, information architecture, and interaction design. Proficient in utilizing industry-standard tools such as Adobe Creative Suite, Sketch, and Figma, I create visually appealing and intuitive interfaces that resonate with users.
Portfolio
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Porsche Quality Engineering
Designed user flows and integrated diagnostic tools for efficient tracking, root cause analysis, and corrective action planning, reducing error detection times.
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Porsche HV Repair Hub
Designed and implemented efficient workflows for Porsche’s HV Repair Hub application, enhancing ticket management, part orders, and repair tracking.
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Porsche Case Management
Designed intuitive interfaces and automated case tracking features to optimize case handling and visibility across all stages.
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Pet Food Formulation
Developed an intuitive interface for scientists to create, analyze, and compare pet food recipes, streamlining complex formulation processes.
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Digi Build
Collaborated with cross-functional teams to design user-focused interfaces for blockchain-based construction management software, solving challenges in cost overruns, transparency, and collaboration.
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Ctenter state
Created intuitive interfaces for CenterForms, a SaaS platform, simplifying citizen-government interactions by centralizing complex form processes.
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Wearables Mobile App
Crafted intuitive workflows for a wearable technology mobile app, empowering pet owners to track and manage pet health data, including activity, diet, and weight management.
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Marco Polo Securities
Designed a seamless interface for Marco Polo Exchange (MPX), simplifying compliance and sales workflows for financial institutions while ensuring regulatory adherence.
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PAWS Mobile App
Developed intuitive interfaces for the PAWS mobile app, enhancing user experience for tracking pet health metrics such as body condition, fecal score, heart rate, and dietary habits.
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Supply Chain Risk Management
Designed intuitive workflows for monitoring supplier performance, compliance, and risk assessments, improving user efficiency and decision-making.
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Veterinary Healthcare Management System
Created dynamic appointment scheduling tools for routine check-ups, emergencies, and telemedicine consultations, while automating tasks such as vaccination reminders and follow-up notifications to improve clinic efficiency.
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Cross-Platform Integration & EHR Management
Designed a unified system across web and mobile, optimizing patient management, clinical workflows, and appointment scheduling, with interfaces for electronic health records (EHR) to manage patient demographics and treatment plans
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Clinical Trial Management System
Designed a unified CTMS for web and mobile platforms, optimizing data capture and validation for patient demographics, medical history, and biochemistry, reducing errors during clinical trials.
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ePRO System
Led the design of a seamless ePRO system across web and mobile, optimizing workflows for patient engagement, visit scheduling, and real-time consultation tracking.
Skills
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UX Design
UI Design
Wireframing
Prototyping
User Research
Figma
Adobe Photoshop
Adobe XD
Sketch
After Effects
HTML/CSS
A/B Testing
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User-Centric Design,
Visual Design and Aesthetics,
Cross-Functional Collaboration,
Problem-Solving and Innovation,
Technical Proficiency (Design Tools)
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Communication,
Collaboration,
Creativity,
Problem-solving,
Adaptability,
Time management,
Attention to detail,
Leadership,
Analytical skills
Experience
Manager UX
Cambridge Technologies
(May 2019 - Present)
Achievements
Followed structured UX patterns involving ideation, brainstorming, wireframing, designing, and user analysis to ensure seamless and user-centric design solutions.
Designed high-fidelity prototypes with zero margin for error, ensuring delivery without iterations.
Led a team to maintain the UX design framework, implementing new design patterns for Docs, Sheets, and Slides across web and mobile platforms.
Created web prototypes for motion studies and ensured production specifications were met with precision.
Facilitated design reviews with cross-functional stakeholders, including product managers, developers, and marketing teams.
Delivered end-to-end design solutions for mobile applications and web platforms to enhance usability and branding.
Awarded the Leadership Award for exceptional contributions to UX design and team management.
Lead UX
Tanla Solutions Limited
(Jan 2017 - May 2019)
Collaborated with Vodafone and implemented a consent-based promotional SMS solution, enabling users to customize preferences such as receiving messages only on weekends or opting out entirely.
Designed and implemented a back-end solution to block spam messages, ensuring compliance and improved user experience.
Created and developed the entire Tanla website, maintaining consistent branding and optimal user navigation.
Championed the team in maintaining an internal style guide and implementing new design patterns for Docs, Sheets, and Slides across web and mobile platforms, streamlining cross-functional workflows.
Lead Designer
Quadone Technologys Pvt Ltd
(Dec 2014 - Dec 2016)
Achievements
Led the design process from ideation to execution, ensuring alignment with client requirements and user-centered design principles.
Conducted user research and competitive analysis, translating insights into actionable design solutions that enhanced product usability and user satisfaction.
Developed wireframes, user flows, and interactive prototypes to effectively communicate design concepts and validate solutions with stakeholders and developers.
Collaborated closely with cross-functional teams, including developers, product managers, and business stakeholders, to ensure seamless project execution and timely delivery.
Designed the entire clinical trial management system for Trinium, which is actively used to streamline clinical trials efficiently.
Successfully developed a comprehensive fleet management system for Nagarjuna Fertilizers, covering 8–9 verticals, including FTL, MTL, and small truck logistics.
Created a complete inventory and invoice management system for MSO Exalta, a US-based company specializing in coffee production, enhancing their operational efficiency.
Sr. UI Designer
Innopark India Pvt Ltd
(May 2013 - Dec 2014)
Collaborated with product and engineering teams to design and develop user-centered interfaces for web and mobile applications (iOS and Android).
Designed and implemented a sophisticated web-based file browser using HTML5, CSS3, and related front-end technologies, improving user experience and data accessibility.
Created high-fidelity mockups illustrating proposed product integrations with partner platforms, supporting business development initiatives.
Conducted design audits, A/B testing, and user testing to gather feedback, iterate on designs, and optimize user experiences for customer acquisition and retention.